Cryptocurrency integration has become a new trend in the global market to enable users into purchasing assets in the digital market. This is why the adoption and integration of cryptocurrency have increased at different institutions for targeting newer customers.
This approach was taken by the Great Lakes Science Center, a museum and an educational facility in downtown Cleveland, Ohio as they started accepting Bitcoin as a payment method. The museum believes that accepting Bitcoin will facilitate the growth of a local blockchain ecosystem and will further strengthen the cryptocurrency market in Cleveland. This integration can be deemed as a part of the current market trend where the Swiss luxury watchmaker, Hublot also integrated Bitcoin to sell 210 pieces of a limited-edition Bitcoin-themed sports watch. It generated $5.25 million in revenue with each piece going at $25,000 each.
The Great Lakes Science Center is not the third museum in the United States that has started accepting Bitcoin. The Coastal Bend, Texas and St. Petersburg Museum of History, Florida have been the other two museums that have successfully integrated Bitcoin in their payment ecosystem. Visitors who have cryptocurrencies can pay via Bitcoin for an admission ticket to visit the National Aeronautics and Space Administration (NASA) Glenn Visitor Center. The augmented and virtual reality of the app offers a chance for users to experiment how various elements function in space and experience a whole new world of science.
In times where cryptocurrency has camps of believers and non-believers, such a step forward by renowned institutions does affirm some faith in its future. With growing digital assets, it’s about time that even stores and merchants will start integrating cryptocurrency to their payment methods and make it an efficient way to target their customers.