What To Know:
- Bitpanda will roll out trading for over 10,000 stocks and ETFs on January 29, expanding its regulated app into a full multi-asset investment platform.
- The move broadens Bitpanda’s offering beyond crypto, adding around 8,000 equities and 2,500 ETFs with fractional investing, flat €1 fees, and built-in tax reporting for select regions.
- The launch reflects a wider industry shift, as exchanges like Kraken, Coinbase, and Bitget increasingly combine traditional finance products with digital assets under one platform.
Bitpanda, the European digital asset platform, is in the process of deploying trading on more than 10,000 stocks and exchange-traded funds directly in its regulated app. The trading will begin on January 29.
Bitpanda hopes to become a multi-asset investment platform with the expansion as digital exchanges worldwide reevaluate their longer-term purpose. What started off as firms where Bitcoin and Altcoins were exchanged is slowly evolving into a more general financial system, one that is meant to merge standard markets with crypto under one roof.
Bitpanda to Launch Stocks, ETFs
Bitpanda, launched in 2014, has become one of Europe’s largest regulated investment platforms. Based in Vienna, the firm is licensed both by the national and EU governments to attract customers in the European Economic Area and the United Kingdom. Today, it has more than 7 million registered users. Bitpanda’s offering had been on digital assets until now. Users can trade over 650 cryptocurrencies, gain exposure through thematic indices, or invest in a wide range of precious metals, including gold and silver.
Equities and ETFs make that scope significantly wider. Its upcoming launch will feature around 8,000 stocks and 2,500 ETFs, the company said. Full-share and fractional investing will also be supported, lowering the threshold for retail investors keen to access traditional markets with minimal capital investment.
Bitpanda also noted that the product includes a flat €1 fee per stock or ETF trade, there are no custody fees and no payment for order flow. Deposits and withdrawals will remain free, while order types such as limit orders will be available across asset classes. For users in Austria and Germany, automatic tax withholding will apply from the first day.
Eric Demuth, Bitpanda’s chairman and co-founder, framed the move as a natural extension of the firm’s original mission.
“Eleven years ago, we made crypto simple and secure for everyone,” Demuth said. “Now we are bringing all markets and asset classes together in one place.”
Bitpanda’s expansion comes as the company explores a potential public listing. Media reports posted earlier this month made it clear that the firm is set for an initial public offering on the Frankfurt Stock Exchange as early as the first half of 2026. It may have a value between €4 billion and €5 billion with Goldman Sachs, Citigroup and Deutsche Bank allegedly appointed as underwriters, it said. A public launch might set Bitpanda apart from other crypto-native companies trying to grow into larger financial institutions under the watchful eye of regulators. Shifts are happening across the industry in a similar way.
Across the industry, similar shifts are underway.
As stock and ETF trading goes live later this month, Bitpanda joins a growing group of exchanges , for eg, Kraken, Coinbase, Bitget, redefining what an investment platform looks like in 2026.
Kraken moved early with its tokenized equity product, xStocks, launched through a partnership with Backed. The exchange reported more than $5 billion in trading volume across tokenized equities, including over $1 billion in on-chain transactions.
Bitget followed a different route, partnering with Ondo Finance to list tokenized stocks and ETFs.
Coinbase has also signaled interest in tokenized equities for US users, though regulatory approval remains a limiting factor and no domestic product has launched so far.
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