What To Know:
1. Coinbase has introduced Google, Apple, and X logins for its Embedded Wallets.
2. The new update allows users to access self-custodial wallets using familiar credentials instead of seed phrases or extensions.
3. The update, part of the Coinbase Developer Platform, enables developers to integrate crypto features like onramps, token swaps, and USDC yield into apps with minimal code.
Coinbase has added support for Google, Apple, and X logins to its Embedded Wallets to make crypto onboarding faster and more familiar for mainstream users. The update, announced by CEO Brian Armstrong on November 5, 2025, allows users to access self-custodial wallets with their everyday login credentials instead of relying on browser extensions or seed phrases.
Coinbase Doubles Down on its Onboarding Strategy
The feature forms part of the Coinbase Developer Platform (CDP), which enables developers to integrate self-custodial wallets directly into their applications using minimal code. Coinbase has merged traditional authentication methods with Web3 infrastructure. Consequently, the platform aims to remove one of the biggest barriers to crypto adoption, complex onboarding.
Coinbase Embedded Wallets now support sign in via Google, Apple, and X
add crypto wallets to any app with ease (link below) 👇 pic.twitter.com/uF4YesWHpz
— Brian Armstrong (@brian_armstrong) November 5, 2025
The Embedded Wallets SDK, or software developer kit, was built to help developers embed crypto functions such as onramps, token swaps, and USDC yield generation directly into their applications. In view of this, the integration supports sign-in through email, SMS, or OAuth connections from major identity providers, including Google, Apple, and X.
The wallets remain fully self-custodial, meaning users continue to retain control over their assets at all times. Coinbase emphasized that even with the convenience of third-party logins, the company never takes custody of users’ funds. The new sign-in feature simply acts as a bridge between traditional app experiences and blockchain-based transactions.
Developers using the CDP SDK can create apps where users begin transacting immediately, without managing seed phrases or wallet recovery manually. Coinbase claims the SDK offers an “everything wallet” experience, a single solution designed for Web3 builders seeking to merge accessibility with security. It runs on the same enterprise-grade infrastructure that powers Coinbase DEX, offering secure key management, recovery services, and planned support for smart contract accounts.
The Embedded Wallets SDK also includes built-in tools for onramps and token swaps, plus a 4.1% annual return on USDC balances. For developers, it removes compliance hurdles and custody management, while providing a streamlined front-end experience for users. Coinbase says the system is versatile enough to support applications across decentralized finance (DeFi), gaming, fintech, and creator platforms.
The broader idea is to make crypto wallets feel as simple as logging into any other mobile or web app. By allowing OAuth-based access, Coinbase expects developers to integrate crypto experiences more naturally, helping end-users move from onboarding to transacting in minutes.
Coinbase’s focus on accessibility reflects growing demand for Web3 products that appeal to non-technical users. “Users want great apps, not complex wallets,” the company stated in a press release. “Our goal is to make crypto usable for anyone.”
Coinbase by the Numbers
Coinbase remains one of the largest crypto exchanges in the world, continuing to report strong user metrics and trading activity despite market fluctuations. As of the second quarter of 2025, Coinbase reported 8.7 million monthly transacting users, an increase from 8.2 million in Q2 2024.
Until late 2022, Coinbase disclosed verified user counts, which referred to all accounts registered with a confirmed email or phone number. The exchange reported 110 million verified users in Q4 2022, after adding 21 million new accounts that year. By 2025, industry estimates suggest the figure has reached approximately 120 million verified users globally.
In Q2 2025, Coinbase processed $43 billion worth of trades from retail customers. Retail activity accounted for about 6.6% of the platform’s total trading volume, with the rest coming from institutional participants. Bitcoin remained the dominant asset, making up 34% of Coinbase’s total trading volume in the quarter, an increase from 29% in 2022.
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