Metaplanet CEO Simon Gerovic is standing firm on the company’s Bitcoin-first strategy, even as the broader crypto market faces its steepest downturn. Despite falling crypto prices and changing investor sentiment, Gerovich says that the company will continue accumulating Bitcoin. As per Gerovich’s statement, Metaplanet views its BTC strategy as a key element as the company prepares for future growth.
The company’s approach is particularly noteworthy considering its timing. Currently, Bitcoin is struggling to hold key price levels. The coin is down by about 50% from its all-time high of $126k. Major corporate players like Strategy and MARA have already experienced significant unrealized losses. However, like its peers, Metaplanet shows no signs of selling but intends to accumulate more.
Metaplanet Eyes More Bitcoin Accumulation
On Friday, Simon Gerovich, the CEO of Asia’s largest public Bitcoin holder, Metaplanet, reaffirmed the company’s commitment to its Bitcoin accumulation strategy. Despite the ongoing Bitcoin price downtrend, the firm sticks to its BTC-first approach. In an X post, Gerovich noted,
“We are fully aware that, given the recent stock price trends, our shareholders continue to face a challenging situation. However, there is no change to Metaplanet’s strategy. We will steadily continue to accumulate Bitcoin, expand revenue, and prepare for the next phase of growth.”
This statement underscores the Bitcoin firm’s commitment to its crypto strategy. Often described as Asia’s MicroStrategy, Metaplanet is mirroring the Bitcoin accumulation strategy of Michael Saylor’s company, which ranks first in BTC holdings globally.
In the last quarter of 2025, Metaplanet bought about $451 million in BTC, bringing its total holdings to 35,102 coins. According to Bitcoin Treasuries data, the firm has bought these BTC at an average cost of $107,716 per coin. This means that Metaplanet is sitting on an unrealized loss of nearly 39%.
Following the October 2025 crypto market crash, Metaplanet faced severe losses. However, as the CEO stated today, the company stood firm with its accumulation initiative.
Corporate Giants Stand Firm on Bitcoin Accumulation Despite Losses
Metaplanet isn’t the only company facing losses on its Bitcoin holdings. Michael Saylor’s Strategy, formerly known as MicroStrategy, reported a $12.6 billion loss in Q4 2025. With an average purchase price of $76,052 per BTC, its crypto holdings are also in the red, down by more than 13%.
Despite the losses, Strategy also intends to accumulate more coins. While there were rumours about the company’s potential Bitcoin sell-off, Michael Saylor assured that the company will hold its coins. CEO Phong Le stated,
“In the extreme downside, if we were to have a 90% decline in bitcoin price, and the price was $8,000, that is the point at which our bitcoin reserve equals our net debt, and we will not be able to then pay off our convertibles using our Bitcoin reserve, and we’d either look at restructuring, issuing additional equity, issuing additional debt.”
The crypto market is currently facing its largest crash, with prices falling below its multi-month lows. As of press time, the total market cap is marked at $2.25 trillion, down by 7.5%. Bitcoin is trading at $65,555, marking a plummet of 8.5% in a single day.
