ODDO BHF, one of France’s oldest banking institutions with a 175-year legacy,has unveiled its first euro-backed stablecoin, called EUROD. The €150 billion ($173 billion) asset manager is marking a major move by bringing traditional finance into blockchain-powered payments.
ODDO BHF Goes Crypto With EUROD Stablecoin
The stablecoin will debut on Madrid-based crypto exchange Bit2Me, one of the largest platforms serving the Spanish-speaking world. Bit2Me is backed by telecom giant Telefónica, along with major European banks such as Unicaja and BBVA.
According to a press release, EUROD is designed to be a compliant, low-volatility digital version of the euro. The token fully aligns with the European Union’s new Markets in Crypto-Assets (MiCA) regulation and is targeted at both retail and institutional users seeking a regulated way to interact with blockchain-based financial tools.
Leif Ferreira, CEO of Bit2Me, said the listing of ODDO BHF’s stablecoin strengthens the exchange’s goal of providing trustworthy, regulated crypto to European users. “The listing of ODDO BHF’s euro stablecoin is another important step in Bit2Me’s mission to offer trusted, regulated digital assets,” Ferreira noted.
The listing comes as Bit2Me continues to establish itself as a bridge between traditional finance and the crypto economy. Earlier this year, Tether led a €30 million investment round in Bit2Me. The platform has raised over $56 million in total financing and is among the few exchanges in the region with strong institutional backing.
By pairing a euro-pegged asset with a regulated financial institution, the bank aims to deliver a secure on-chain payment solution suited for both everyday transactions and institutional operations.
Even though the stablecoin market remains dominated by dollar-based stablecoins such as USDT and USDC, Europe’s push for homegrown alternatives is gaining momentum. Société Générale’s blockchain arm, SG-FORGE, has already issued its own euro-backed stablecoin, EURCV, which is also MiCA-compliant. Last month, nine European banks (including ING, Banca Sella, DekaBank, Danske Bank, and CaixaBank), announced plans to co-develop a shared, regulation-ready euro stablecoin to strengthen Europe’s digital financial ecosystem.
Bit2Me’s integration of EUROD places it alongside other major euro-based digital assets like EURCV. The exchange also recently partnered with Austrian brokerage Bitpanda, which now lists both EURCV and USDCV on its platform.
At the same time, demand for euro-denominated stablecoins continues to rise as the US dollar shows signs of weakening. Circle, the issuer of USDC, has expanded its minting operations for EURC, a euro-backed stablecoin that is gaining traction across both centralized exchanges and decentralized finance (DeFi) platforms.
The supply of EURC recently surpassed 229 million tokens, valued at more than $266 million. Circle’s euro token is active across multiple blockchains and plays a growing role in forex-style trading between USD and EUR assets. Analysts view EURC’s expansion as evidence of the growing market for euro-linked crypto, particularly in regions where dollar exposure is being reduced.
By launching EUROD, ODDO BHF is joining this expanding movement. EUROD’s compliance with MiCA ensures it meets the EU’s strict transparency and reserve standards, offering legal clarity to users and regulators alike. The token is expected to serve a range of use cases, from cross-border payments and trading to treasury management and corporate settlements within the eurozone.
On a global scale, ten major banks, including Bank of America, Deutsche Bank, Goldman Sachs, and UBS, are reportedly working together to explore the creation of a stablecoin.
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