Binance mentions that it charges no listing fees, no hidden costs as the firm sheds light on how its listing framework actually works, clarifying misconceptions and reaffirming its user-first philosophy.
Binance: ‘No Listing Fees, No Hidden Costs’
In a X post, Binance emphasized that it does not earn from project listings. The platform shared that every project crypto allocation received during the listing process goes entirely to users through marketing initiatives, from Alpha Airdrops and Launchpool events to HODLer Airdrops, trading campaigns, and Earn APR rewards.
“Our business model is simple: small trading fees, not listing revenue,” the company stated. This stance is in stark contrast with the traditional practice where exchanges may charge hefty listing fees, sometimes limiting opportunities for smaller, promising teams.
As per Binance rules, this ensures a fair playing field. For users, it guarantees more equitable access to early-stage tokens – often at no cost.
Binance’s Security Deposit for User Protection
To further secure users, Binance requires a refundable security deposit from every project seeking listing. This measure discourages short-term exploitation and ensures project teams remain committed even after tokens go live.
Once a project fulfills its commitments and passes Binance’s post-listing checks, the entire deposit is returned.
For projects still in their early stages, Binance Alpha acts as a bridge between development and mainstream exposure by offering visibility, education, and real user engagement without any listing fees.
Through Alpha, Binance facilitates connections between promising Web3 startups and verified Binance users via airdrops, Booster Programs, Pre-TGE (Token Generation Event) campaigns, and TGEs. This creates early momentum and community trust well before tokens hit major exchanges.
As of October 2025, Binance Alpha has onboarded 217 projects, out of which 103 have advanced to Binance Futures and 36 have listed on Binance Spot after meeting stringent evaluation standards.
As per the post, Binance offers three main listing routes i.e., Alpha, Futures, and Spot, each with its own evaluation process.
Alpha: For early-stage or pre-circulating projects, Binance reviews fundamentals, tokenomics, technical quality, and compliance. Projects that show growth can later move to Spot or Futures.
Futures: Focused on projects with strong trading volume and market recognition. Binance checks for price stability, liquidity, and absence of pump-and-dump behavior.
Spot: For direct asset ownership, where projects are evaluated on fundamentals, community strength, compliance, and secondary market performance.
Moreover, initiatives like Launchpool, Megadrop, and HODLer Airdrops allow users to earn or access tokens early, often before official listings, while helping projects build authentic community traction.
Ongoing Evaluation and Delisting Standards
Binance regularly reviews listed assets for market performance, governance transparency, and product integrity.
Tokens may face delisting if trading volumes drop sharply, project communication falters, or compliance standards are breached. Projects showing unethical conduct, poor community engagement, or technical vulnerabilities are also at risk of removal.
This continuous monitoring, Binance says, ensures a healthy, sustainable, and trustworthy ecosystem for both investors and developers.
Binance’s structured process, guided by security, compliance, and user value, offers a refreshing model of discipline and transparency.
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